Welcome to my work.

Hope you have a good time while you're here. Thank you for stopping by. And did you know that copywriters can also have great visual ideas? Just as art directors often contribute the best lines. It's like they say, there's no "I" in team, although there's a "me." Also ate, mate and meat. Visit my portfolio site at rozcundell.com or contact me at rcundell@gmail.com to make sense of it all.

ESPN Visa Card. Shopping for sports thrills.

The ESPN Visa Card was made for the sports fanatic. The problem is that the guy who loves football isn't the guy who shops much. So we tied using the card to the thrill of sports.

DIRECTV. Holding onto movers.

When DIRECTV told us that movers were dropping their accounts, we found a way to show customers just how smooth DIRECTV could make their move. Customers didn't know about this free service.

WOMEN'S ROGAINE. Looking good.

Hair loss. Many men live with it just fine. But for women it's like the end of the world. So we built a site that focuses on positives, like women taking control and taking action. And we also gave the women's site a complete design makeover.

Travel Channel. Bridget knows what's hot.

When Travel Channel launched "Bridget's Sexiest Beaches," they asked us for a MySpace app that could keep their young audience pumped up about traveling to exotic, sexy places. The theory being that it's always Spring Break somewhere in the world if you know where to go. We came up with a photo contest called "You Sexy Beach!"

Nicorette. Winners always quit.

I quit smoking on my fifth try. I went "OK-Go" and watched myself not smoke, amazed. Developing the new Nicorette site, I put personal experience to work.

ROGAINE. A Growth Coach personal trainer.

Sending one e-mail a week for the first four weeks encourages women to use the product the right way. It also sets realistic expectations about results. The "comic-book" style illustrations make correct use a little more fun and even a little hip.