Welcome to my work.

Hope you have a good time while you're here. Thank you for stopping by. And did you know that copywriters can also have great visual ideas? Just as art directors often contribute the best lines. It's like they say, there's no "I" in team, although there's a "me." Also ate, mate and meat. Visit my portfolio site at rozcundell.com or contact me at rcundell@gmail.com to make sense of it all.

ESPN Visa Card. Shopping for sports thrills.

The ESPN Visa Card was made for the sports fanatic. The problem is that the guy who loves football isn't the guy who shops much. So we tied using the card to the thrill of sports.

DIRECTV. Holding onto movers.

When DIRECTV told us that movers were dropping their accounts, we found a way to show customers just how smooth DIRECTV could make their move. Customers didn't know about this free service.

WOMEN'S ROGAINE. Looking good.

Hair loss. Many men live with it just fine. But for women it's like the end of the world. So we built a site that focuses on positives, like women taking control and taking action. And we also gave the women's site a complete design makeover.

Travel Channel. Bridget knows what's hot.

When Travel Channel launched "Bridget's Sexiest Beaches," they asked us for a MySpace app that could keep their young audience pumped up about traveling to exotic, sexy places. The theory being that it's always Spring Break somewhere in the world if you know where to go. We came up with a photo contest called "You Sexy Beach!"

Nicorette. Winners always quit.

I quit smoking on my fifth try. I went "OK-Go" and watched myself not smoke, amazed. Developing the new Nicorette site, I put personal experience to work.

ROGAINE. A Growth Coach personal trainer.

Sending one e-mail a week for the first four weeks encourages women to use the product the right way. It also sets realistic expectations about results. The "comic-book" style illustrations make correct use a little more fun and even a little hip.

Mercedes-Benz. No more white-knuckle driving.

There's nothing worse when you've got to get somewhere than fear of the road. With this tent-card mailer, we showed how Mercedes-Benz could even change your driving mindset.

Citizens Bank. Stability in a topsy-turvy economy.

Here's a square envelope mailer that was designed to stand out from the other financial number-10s. The square OE also allowed us to talk about relief from economic vertigo in a fresh way.

ZETIA. You can't walk off cholesterol.

A banner directed at people who think they can't have high cholesterol because they stay active and eat right. It appeared on news sites like CNN.com and health sites like WebMD.com.

VYTORIN/ZETIA. Partner with your doctor.

The idea behind the Get-to-Goal Alliance is to help people become active partners in their cholesterol management. The online/offline program offered people questions to ask their doctor as well as helpful eating and exercise tips.

ZETIA E-mails. The way to a patient's heart.

To paraphrase the saying, we believed that "the way to a patient's heart is through his stomach." More importantly, people on cholesterol medication need to take it along with a healthy diet. You hear that so often on TV, but do you know what that means? Here, menu advice from ZETIA looks almost too good to be good for you.

Mercedes-Benz 4MATIC. Confidence in any weather.

Why is 4MATIC a desirable feature of many Mercedes-Benz models? We drove the point home on the cover of this tent card mailer.

Kaiser Permanente. Medicare you can understand.

When Medicare Part D was introduced, we offered seniors clarity plus prescription benefit expertise. And we lifted response beyond all expectations.

Kaiser Permanente. Seeing, hearing, caring.

Kaiser Permanente is known for the latest advances in medical care. They wanted us to show that their doctors are also some of medicine's most scientifically sensitive instruments. And that they really get to know their patients.

AIG Auto Insurance. Fun with logos.

AIG Auto Insurance was hoping to beat their control. But, of course, the trick is to tell a story keeping the famous letters front and center. So we found a fresh way to use their logo and to beat their control, too.

Kaiser Permanente. Seeing patients as people.

At Kaiser Permanente doctors really know medicine but they also take the time to know their patients. It's more than the science of medicine, it's also the art of caring that's important.

MOAB. Home with 2-car garage.

Purely as a palate cleanser, submitted for your approval, one Moab, Utah. I haven't been yet but it's at the top of my list. Best place for a vacation, any place with red rocks and margaritas.